First Mover’s journey with the Jeddah Book Fair began with a simple question: How do you capture the spirit of Jeddah and the energy of a major cultural event in one line?

From that challenge came the fair’s verbal identity, a tagline shaped by our team to reflect Jeddah’s character, its culture, and the atmosphere of the fair itself.

Once the event began, our role grew into a full digital presence. We produced daily content, designed creative visuals that highlighted the fair’s identity, and documented the activities with on-ground coverage and clear performance reports.

• Creative copywriting
• Creative design
• Content planning, coverage, and publishing
• FAQ and inquiries reports development

1- Crafting the Verbal Identity
We developed a tagline that matched the fair’s identity and carried Jeddah’s cultural tone. It was built on a clear understanding of the fair’s message and audience, resulting in a simple, expressive, and memorable line.

2- Building the Content and Publishing Plan
We created a full content strategy based on audience insights and past fair editions, defining how we publish, what we highlight, and how we guide visitors through each day of the event.

3- Producing Content and Creative Designs
Our dedicated team of writers and designers brought the plan to life through promotional, educational, and informative content, along with graphic and infographic designs. Much of the content was prepared in advance, while our team on the ground produced daily updates to match the pace of the fair.

4- Developing Daily Monitoring and Performance Reports
We tracked engagement, reach, and audience reactions throughout the event, turning each day’s activity into clear insights and measurable outcomes.

5- Preparing the FAQ File
We compiled, crafted, and updated a detailed FAQ document covering the fair’s programs and logistics, ensuring accuracy and clarity through verified information.